Standardizing Type C Charger: The European Union's Choice

The European Union's recent announcement entails the implementation of a USB Type-C standard across all new electronic devices within the next two years. This directive mandates that any electronic device released by the end of 2024 must be accompanied by a USB Type-C charger or cable. This policy change prompted Astute Analytica to investigate the potential implications for Apple in the face of this forthcoming transformation. The Anticipated Implications The implications for Apple are projected to be substantial due to the predominant share of their sales being derived from smartphones and associated chargers. Astute Analytica foresees a decline of approximately 10% in iPhone sales within the EU as a consequence of this move, alongside a notable decrease in sales of charging accessories. While the European Union justifies this measure as a means to encourage environmentally friendly usage of electronics, it undoubtedly has the potential to impact Apple's revenue. Deciphering...