Sports Nutrition Market Dynamics, Impact, Segmentation, And Regional Forecast 2022 to 2030
The Global Sports Nutrition Market is expected to generate $23.8 billion in sales by
2030, with a compound annual growth rate (CAGR) of 4.8% from 2022 to 2030.
The rapid
rise of the sports sector and the rising popularity of fitness among a bigger
audience are credited with this growth. Participatory (which includes team
sports, gyms, personal training, etc.) and spectator (which includes ticket
sales, sponsorships, and merchandise) are the two primary areas of the sports
industry. According to Torrens University Australia, the spectator sports sector
is predicted to develop at the fastest rate with a projected 5.9%.
An athlete's diet should be identical to that prescribed for the general public, with a calorie intake distribution of 15–25% from protein, 45–65% from carbohydrates, and 20–35% from fat, according to the Institute of Medicine of the National Academies. In order to effectively meet their nutritional demands during demanding workouts and physical activities, athletes frequently employ a variety of sports nutrition products. Athletes are anticipated to have the biggest demand for sports nutrition products throughout the projected period.
Market Dynamics of the Sports Nutrition Market:
Drivers:
Bodybuilders
and other fitness enthusiasts are driving the market with their increased use
of sports nutrition products and expanding fitness awareness. As individuals
grow more health-conscious, they are embracing a well-rounded diet that offers
all necessary nutrients and promotes general health, cardiovascular health, and
respiratory health instead of just focusing on foods that are high in protein.
In the near future, it is anticipated that this trend would fuel demand for
sports nutrition products.
Restraints:
The
possibility of fake supplements is one of the major market constraints. Since
there are so many different supplements on the market, it can be difficult for customers
to distinguish between real goods and imitations. The rise of fake supplements
as a result of the need for less expensive supplements poses a threat to
consumer health and market trust.
Trend:
The growing
popularity of plant-based goods is predicted to have a significant impact on
both the food and health industries. Plant-based diets are growing more popular
as people prioritise living a healthy lifestyle due to a number of reasons,
including the health advantages, weight loss, animal welfare, environmental
concerns, and the overuse of antibiotics. Vegans and non-vegans alike are
exploring plant-based diets as an alternative to animal-based ones as the
demand for vegan food surges.
COVID-19 Impact on the Sports Nutrition Market:
The market
for sports nutrition was seriously affected by the COVID-19 epidemic. Due to
the reduction in physical activity caused by the closure of athletic
facilities, swimming pools, fitness studios, and other locations, buyer behavior changed. The accessibility of raw materials for nutritional
supplements was also impacted by supply chain interruptions and international
trade conflicts. Reduced inspections during the pandemic may have harmed
consumer confidence in supplements, which would have slowed market expansion.
Market Segmentation of the Sports Nutrition Market:
Product Type Analysis:
Protein
powder had the largest market share in 2021 (24%). Protein powders are widely
used by customers because they provide a variety of advantages, including
improved immunological function, weight management, tissue repair, and muscular
growth. The market for sports nutrition is expanding as a result of the growing
demand for high-protein drinks, particularly in the ready-to-drink (RTD)
category. The industry category for vegan supplements is anticipated to grow at
the fastest rate, which reflects the rising demand for vegetarian and vegan
protein choices.
Application Analysis:
With more
than 50% of the sales share in 2021, the post-workout category dominated the
market. Post-workout supplements are increasingly in demand as a result of
expanding consumer knowledge of their advantages in fostering muscle growth,
recuperation, and maintenance.
End Users Analysis:
Over the
forecast period, the industry involving athletes is anticipated to grow at the
highest CAGR of 5.6%. To keep hydrated, maintain energy levels, and support
muscle growth and maintenance, athletes need to consume a certain set of
nutrients. They therefore rely on a variety of sports nutrition supplements to
supply their dietary requirements throughout strenuous exercises and physical
activity.
Distribution Channel Analysis:
With a
sizable market share of 60.9% in 2021, the offline distribution channel led the
industry. A large variety of sports nutrition items can be found in offline
retailers such budget shops, supermarkets, gyms and specialty shops. To keep
current customers and draw in new ones, these physical shops frequently offer
member bonuses, loyalty programmes, and other incentives. However, the COVID-19
pandemic and associated lockdowns contributed significantly to a rise in
internet sales in 2020.
An interesting development is the entry of online merchants like Walmart and Amazon into the quickly expanding sports nutrition market. Sports nutrition items are increasingly being bought online by self-directed consumers due to discounts on a variety of supplements.
Regional Analysis of the Sports Nutrition Market:
North
America became the dominating market in 2021, accounting for more than 40% of
market revenues worldwide. In North American countries, particularly in the US,
factors including the high use of sports supplements and growing awareness of
health and wellbeing are anticipated to fuel market expansion. Furthermore, the
existence of different companies and their various business models is probably
going to encourage future market expansion. Increased sports engagement and
expanding government and private sector initiatives are also expected to
stimulate market expansion in this area.
Sports nutrition products are becoming more and more well-liked in the Asia-Pacific area, particularly in nations like China and India, as handy food alternatives to sate hunger and replenish nutrients after physical activity. Throughout the forecast period, the Asia-Pacific market's growth is anticipated to be driven by this trend towards changing lifestyles.
Segment Overview of the Sports Nutrition Market
By Product Type
- Protein Powder
- Sport Drinks
- Protein Bars
- Supplements
- Vegan
- Creatine
- Performance Enhancers
- Others
By Application
- Pre-workout
- Post-workout
By End User
- Athletes
- Bodybuilders
- Fitness Enthusiast
- Weightlifters
By Distribution Channel
- Online
- eMarketplaces
- Online Brand Stores
- Offline
- Supermarkets/ Hypermarkets
- Specialty Stores
- Fitness Centers
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Poland
- Russia
- Asia Pacific
- China
- Taiwan
- India
- Japan
- Australia & New Zealand
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
- South America
- Brazil
- Argentina
- Rest of South America
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